By Kim B. Clark, Steven C. Wheelwright
It is a choice of 24 "Harvard company evaluate" articles on tips on how to in attaining a aggressive facet by way of excelling at product improvement. The ebook combines insights from practical, technical and managerial parts that give a contribution to product improvement.
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Extra resources for The Product Development Challenge: Competing Through Speed, Quality, and Creativity
Earl Sasser, James Hodder and Henry Riggs, and Steven Wheelwright and Kim Clark, offer practical tools for improving project planning, evaluation, and resource allocation. Getting the front end right sets the stage for the second theme: achieving effective execution of development projects. The articles in Part IV, Building High-Performance Teams, and Part V, Executing Development Projects, emphasize the power of teams, the importance of integration across functions and disciplines, and the critical role of structured methodologies in achieving speed, efficiency, and high quality.
Two efforts at Fordto develop an air-conditioner compressor for automobiles and to create the 1989 Thunderbirddemonstrate how effective corporate learning occurs in development projects only if management makes the learning of specific things an explicit project goal. Ford decided in 1986 to develop an air-conditioner compressor in-house for the first time after it was stung by Nippondenso. Shortly after Ford paid Nippondenso to license compressor technology, the Japanese components supplier unveiled an improved compressor that it was making available to other carmakers.
Meanwhile, at the high end of the market, the likes of Mercedes and BMW moved aggressively to recapture market share, to expand the breadth of their product lines, and to reposition their international manufacturing network to compete more effectively in the world market. At the heart of the Japanese firms' success in the 1980s, and of the resurgence of firms such as Chrysler and BMW, lies creative, rapid, high-performance product development. What matters in the world auto industry and what matters in every other dynamic industry is not the single successful product, but the continuous development of outstanding productsproducts that hit the market with great quality, compelling customer value and extraordinary efficiency.
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