Download The PDMA ToolBook 1 for New Product Development by Paul Belliveau, Abbie Griffin, Stephen Somermeyer PDF

By Paul Belliveau, Abbie Griffin, Stephen Somermeyer

Sensible cross-functional insurance of the total product improvement procedure from suggestion iteration via supply of the ultimate assembled product.

  • Includes sections on benchmarking and altering your new product improvement approach and coping with your product portfolio.

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Additional resources for The PDMA ToolBook 1 for New Product Development

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B. Clark. 1992. Revolutionizing Product Development. New York: Free Press. Willyard, C. , and C. W. McClees. 1987. ” Research Management 30, 5: 13–19. Zien, K. , and S. A. Buckler. 1997. ” Journal of Product Innovation Management 14: 274–87. 2 Hunting for Hunting Grounds: Forecasting the Fuzzy Front End Christopher W. Miller The buffalo are diminishing fast. The antelope that were plenty a few years ago, they are now thin. When they shall die we shall be hungry; we shall want something to eat. —Tonkahaska (Tall Bull), chief of the Sioux, 1880 The fuzzy front end (FFE) begins at the point when a need exists that can be identified and a technology exists that could meet that need (Reinertsen and Smith 1991).

13 Many people who submit ideas into a suggestion box or other collection process never hear any follow-up. As a result, they are less likely to submit their next new idea, and the stream of new ideas dries up. For this reason, communicating to the originator about what is happening with his or her idea (or simply that it has been shelved) is critical to the process. The process should provide prompt feedback to idea generators on the status of their ideas and periodic reviews of the ideas in the idea bank.

Reducing emphasis on a category, tech- FIGURE 2-1. Need vs. technology matrix. Using current technology to meet today’s need is the business of an aggressive, quality program. Forecasting out from this position toward emerging need and emerging technology is where most NPD activity necessarily resides. Forecasting backward from an identified future opportunity to today’s equity and ability world is the province of hunting for hunting grounds. Hunting for hunting grounds provides hypotheses about waves of future growth potential.

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