By Walter Santagata
“Where are your factories that produce tradition? the place are your painters, your composers, your architects, your writers, your filmmakers?” The e-book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed modern coverage makers those questions. the 1st a part of the publication is accordingly dedicated to elaborating a version for generating tradition. The version takes into consideration either the function performed through creativity within the construction of tradition in a technologically complex wisdom society. the second one a part of the ebook examines a range of strategic sectors: type, fabric tradition districts, gastronomy, inventive industries, leisure, modern paintings, museums. specified consciousness is paid to the position collective highbrow estate rights play in expanding the standard of culture-based items and companies. within the end coverage makers in either constructed and constructing nations are instructed to undertake guidelines that could foster creativity and advertise culture.
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Additional resources for The Culture Factory: Creativity and the Production of Culture
To become social quality, creativity must pass the test of culture and art. The advent of atomic energy was an incredible leap forward for human creativity, scientific research and innovation, but for it to become social quality it had to be shown that it could protect human life and guarantee a better quality of life. Ethical issues, which atomic energy per se does not address, needed to be faced through the refusal to accept destruction or a balance of terror. Creativity, tempered by ethical, cultural and artistic values is thus an extraordinary means for producing new culture.
Culture, Ethics, Art and History as Filters for Creativity Creativity is an essential input in the production of culture. Yet creativity is not an end in itself. If it were, it would even be acceptable as in-built in activities expressing values which are not necessarily shared socially. For example, creativity generates 38 5 Two Models of Creativity: Technological Innovation and Social Quality great novels, but also hundreds of weekly hours of junk television; the Mafia and organized crime express forms of sociably deplorable organized creativity.
Creativity for Innovation The first profile considers creativity and the production of culture as input which comes from the knowledge society (according to the strategy of the Lisbon Agenda, approved by the European Union in 2000), communication technologies, scientific and technical innovations and the content industries. It is this vision that informs the British and Scandinavian approaches and the approach commissioned by the European Union (KEA European Affairs 2006). ” Creativity is defined in relation to innovation and to an industrial model of producing cultural content.
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