Download Storytelling in Organizations Why Storytelling Is by John Seely Brown, Stephen Denning, Katalina Groh, Laurence PDF

By John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak

This booklet is the tale of ways 4 busy executives, from diversified backgrounds and assorted views, have been stunned to discover themselves converging at the thought of narrative as an awfully worthy lens for figuring out and coping with firms within the twenty-first century. the concept that narrative and storytelling might be so strong a device on the earth of organisations was once at first counter-intuitive. yet of their personal phrases, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they got here to determine the ability of narrative and storytelling of their personal adventure engaged on wisdom administration, switch administration, and innovation suggestions in enterprises similar to Xerox, the area financial institution, and IBM. Storytelling in businesses lays out for the 1st time why narrative and storytelling may be a part of the mainstream of organizational and administration pondering. this situation has now not been made earlier than. The tone of the e-book can also be special. The engagingly own and idiosyncratic tone comes from a collection of shows made at a Smithsonian symposium on storytelling in April 2001. studying it really is as stimulating as spending a night with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and someday profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly textual content. Interviews will all of the authors performed in 2004 upload a brand new size to the fabric, permitting the authors to mirror on their rules and make clear issues or spotlight rules which may have replaced or deepened through the years. * Brings jointly recognized suggestion leaders at the significance of narrative and storytelling for organizational luck * The book's effortless to learn, attractive type of storytelling makes you're feeling a part of the dialog * in simple terms booklet that comes with own tales and views from Larry Prusak and John Seely Brown

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Extra info for Storytelling in Organizations Why Storytelling Is Transforming 21st Century Organizations and Management

Sample text

The smaller biotech firms, the genomic medicine firms, all of them are like this. Then there are ‘‘knowledge cousins’’ where most people are going to make their living in the future; for example, entertainment, style, design, persuasion, journalism—they’re based on knowledge, but maybe they’re a little different. (I have big arguments with my own school district about what should be taught in schools. I think rhetoric is more important than computer science—far more important. Very few people make their living on computer science skills.

And there were certain things that Honda did with market research and so forth. 16 Everything was thrown into the can. The can was shaken up. Something came out. And Honda won some market share. It was not the result of rational decision-making, even though the Japanese were very rational in what they tried to do. And yet the story gained tremendous credence. Even after Pascale showed that it wasn’t true, most people still think that it’s true. And a lot of stories are like that. As John Seely Brown says in the next chapter, once we think we know something, it’s hard to unlearn what we think we know.

You get these incremental shifts in different domains, and things move at different speeds. We have these great technology changes happening rapidly, but politically it’s much slower. Social changes in organizations take place much more slowly. Some organizations are quick to adapt but eventually you’ll see all firms valuing knowledge, the contribution of knowledge, the contribution of ideas and narratives, and the social contributions people make. Larry Prusak: Reflections As Knowledge Becomes More Valuable, so Do Stories In 2001, I was talking about the value of narratives in organizations.

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