Download Search Engine Optimization for Flash: Best Practices for by Todd Perkins PDF

By Todd Perkins

There's something targeted a few Flash site. i do not suggest a domain that has a Flash header or gallery slide express. I suggest an internet site made exclusively with Flash equivalent to the gorgeous website created through Lightmaker for the writer of the Harry Potter books, JK Rowling. Her web site is an "experience" end result of the interactive components yet nonetheless manages to get the knowledge to the viewer.

Many humans shrink back from a website created completely in Flash as a result of the difficulties se's had long ago while indexing a Flash web site. good, issues have enhanced over the past few years and this booklet, website positioning for Flash by means of Todd Perkins, dispels those outdated notions and teaches you the hot ways to optimize your Flash web site. while Perkins talks approximately search engine optimization, he considers the ideas used to optimize a non-Flash site as vital to optimizing a Flash site as Flash website positioning thoughts. consequently, this ebook has a twin goal. It not just teaches search engine optimization for Flash yet for non-Flash websites as well.

Perkins starts off with an outline of what you must comprehend to get the main from the options in his ebook and the way the search engines Google and Yahoo index web pages. subsequent, he discusses find out how to optimize the non-Flash elements of your website with confirmed thoughts equivalent to XML sitemaps and net criteria for the separation of content material and presentation with CSS and XHTML. He additionally covers the commonest pitfalls similar to an excessive amount of JavaScript or dynamic textual content and the way to right those errors. The reader then completes an workout for making a easy search engine optimization site.

Moving directly to Flash particular web optimization, he discusses each one Flash web optimization process extensive, together with pattern code. He follows every one dialogue with functional routines. He discusses options comparable to tips to use SWF and XMP metadata and the significance of HTML in Flash to extend your website positioning. He additionally covers Flash search engine marketing JavaScript together with flashvars, SWFObjects and SWFAddress deep linking. After fitting a try out server, you find out about dynamic Flash purposes and comparable web optimization demanding situations. He then strikes into the Flex framework search engine optimisation and the way it pertains to Flash search engine optimisation. He discusses while and the place to use a similar strategies you could have study for Flash in your Flex purposes. ultimately, he makes use of pattern web pages to coach how you can review and enhance Flash SEO.

Todd Perkins is an online developer and advisor. As a professional Flash teacher, he has authored 3 books on Flash and plenty of hours of video education.

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Additional resources for Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

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Figure 2-2. org. 2. txt. 3. txt file is working properly. txt" that will tell you how the file is working. 4. txt is only one of many methods you can use to keep pages out of search engine indexes. txt file. Because there are so many ways to prevent pages from being indexed, it may be difficult to choose the best way for your needs. To make sure pages don't show up in the SERPs, it's best to use a combination of different methods (or all of them), because each method serves a particular purpose.

Submitting Your Site to a Directory Find the submission link on the directory for which you'd like to submit your site. Each search engine has different instructions from there. Mainly, you'll need to enter a title for your site, the site's URL, and a description. html. Figure 2-3. 2. , and MSN) currently use different directories. com) get their directory information (as well as their indexed pages information) from the bigger engines. For that reason, submitting your site to the major engines is sufficient.

3. Excessive JavaScript/AJAX That Controls HTML If you're a JavaScript junkie, you may be sad to learn that spiders don't execute JavaScript. This isn't a huge deal, unless your important searchable HTML content is hidden from those without JavaScript. For example, if you use JavaScript to create your menus and all of their accompanying HTML code, you might be in trouble. If you have an HTML menu and use JavaScript to show and hide items in the menu, your content will be searchable. Like dynamic, database-driven applications, dynamic JavaScript/AJAX applications can hide searchable content from search engines.

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Download Search Engine Optimization for Flash: Best Practices for by Todd Perkins PDF
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