Download Product Platform and Product Family Design: Methods and by Timothy W. Simpson, Zahed Siddique, Roger Jianxin Jiao PDF

By Timothy W. Simpson, Zahed Siddique, Roger Jianxin Jiao

Today's hugely aggressive and unstable market is reshaping the way in which many businesses do company. speedy innovation and mass customization provide a brand new kind of aggressive virtue. In reaction, businesses like Sony, Black & Decker, and Kodak have effectively applied options to layout and increase a whole kinfolk of goods in accordance with a typical product platform to fulfill a wide selection of shopper standards and leverage economies of scale and scope.

Designing items and product households in order that they will be personalized for the worldwide industry and attaining those pursuits in an abbreviated period of time, whereas preserving mass construction efficiencies, is the major to winning production operations. learn during this zone has matured swiftly over the past decade, and "Product Platform and Product kin layout: tools and purposes" discusses how product platform and product kinfolk layout can be utilized effectively to:

- bring up type inside of a product line,

- Shorten production lead instances, and

- decrease total bills inside a product line.

The fabric to be had the following serves as either a reference and a hands-on consultant for researchers and practitioners dedicated to the layout, making plans and creation of households of goods. integrated are real-life case reports that designate the advantages of platform-based product development.

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Extra info for Product Platform and Product Family Design: Methods and Applications

Sample text

Besides cost efficiencies in the product development process, and time to market reduction, also a more efficient training program could be developed. According to a SDI Marketing manager, "Once you understand one product, you understand them all". It can be concluded that, compared to the broad differences regarding the product applications and market structures found in the cases, the reasons and expected benefits from building platform-based product families fall into basically three different categories: (1) enhancing the flexibility in product design, (2) increasing efficiency in product development and realization, and (3) improving effectiveness in communication and market positioning.

A basic requirement is therefore the decoupling of elements to 30 Chapter 3 achieve the separation of common (platform) elements from differentiating (non-platform) elements. One possibility to build & platform, is to define it by means of the product architecture. This product platform has been defined by McGrath (1995) as a set of subsystems and interfaces that form a common structure from which a stream of related products can be efficiently developed and produced. Baldwin and Clark (2000) define three aspects of the underlying logic of a product platform: (1) its modular architecture; (2) the interfaces (the scheme by which the modules interact and communicate); and (3) the standards (the design rules that the modules conform to).

It can be concluded that, compared to the broad differences regarding the product applications and market structures found in the cases, the reasons and expected benefits from building platform-based product families fall into basically three different categories: (1) enhancing the flexibility in product design, (2) increasing efficiency in product development and realization, and (3) improving effectiveness in communication and market positioning. In a managerial sense, family thinking was found a way of simplification (complexity reduction) for supporting decision making.

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