Download Optimal Bundling: Marketing Strategies for Improving by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker PDF

By Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

Scientific wisdom and sensible suggestion are mixed during this publication. best scientists current their most up-to-date examine leads to the world of product and cost bundling, with admire to optimization in addition to to behavioral bundling ways. additionally the reader will the right way to enforce bundling options and the way to establish a bundling inspiration. he'll discover a thorough rationalization of the worth that bundling has for making improvements to a company`s revenue and sales.

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