By L Horne
New product improvement in textiles: Innovation and construction not just offers a desirable evaluation of the way items are introduced, yet is usually a resource of useful counsel for constructing cloth items successfully.
Part one offers a basic review of innovation and fabric product improvement that introduces the reader to the foundations of constructing and defining new products.
Part is going directly to talk about a suite of overseas stories from around the cloth undefined. Chapters describe genuine new product improvement initiatives, picking out the issues that have been confronted and what will be learnt from those tasks, reminiscent of purchaser co-creation and strategies for lowering the chance in NPD.
Topics variety from technical textiles and clothing to the tip makes use of of textiles used in the car and packaging industries.
With its amazing editor and foreign crew of specialist participants New product improvement in textiles: Innovation and creation is an important advisor for lecturers and cloth improvement pros around the globe, in sectors starting from layout, construction and advertising and marketing via to administration.
Read or Download New Product Development in Textiles Innovation and Production (Woodhead Publishing Series in Textiles) PDF
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Additional resources for New Product Development in Textiles Innovation and Production (Woodhead Publishing Series in Textiles)
If the answer to those questions is yes, the new offering will have greater perceived value to the customer. Victoria’s Secret is viewed by the firm’s target market as a provider of high quality feminine women’s wear. In terms of brand equity, the Victoria’s Secret brand would have no value for products that are viewed as masculine. The firm would have a difficult time marketing sporting goods equipment for outdoorsmen or ice hockey players. Although it might be innovative to expand into a Victor’s © Woodhead Publishing Limited, 2012 24 New product development in textiles Secret brand of gifts for men (targeted to female shoppers), the brand equity of the current line could be compromised, and the new offerings would be, at best, questionable.
Before the innovative products are released to the market, the organization must take appropriate steps to ensure that the intellectual property that was created by the innovation cells is properly protected. Intellectual property provides protection that prevents competitors from stealing print patterns, styles or any other characteristic of a textile or apparel in an attempt to deceive the public regarding the origin of the given product. Legal protection is provided through copyrights, patents and trademark protection.
From whose perspective is the value of the new product idea judged? New and improved technology becomes innovative when the target market perceives the offering to provide greater value than currently available products. The innovation process is not about developing the most technologically advanced product because technology does not ensure a win in the marketplace. Customers are looking for fulfillment of unmet or underserved wants or needs. A new product must offer a simple, clear and distinctive advantage over what is currently available; this is called the point of differentiation.
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