Download Flash Advertising: Flash Platform Development of Microsites, by Jason Fincanon PDF

By Jason Fincanon

Create awe-inspiring, astounding Flash advertisements, microsites, advergames, and branded functions that have interaction shoppers and display their worthy to consumers. growing Flash ads promises the nuts and bolts of the improvement approach from preliminary layout perception to advert crowning glory. you will research the simplest practices for:

* getting to know the myriad of advert specifications, closing dates, caliber and model keep an eye on matters * growing advertisements that stability crusade objectives with layout constraints * getting ready and development advertisements with staff and quality controls criteria * utilizing types and knowledge in advertisements with no dossier bloat * dossier optimization options for swf records * third celebration wealthy media applied sciences that go beyond the 30k banner * Integrating video into websites and banners * Social media purposes * Trafficking and monitoring advertisements for impressions, interactions, clicks, and conversions * utilizing ActionScript to save lots of improvement time and enforce workforce standards

Published tasks constructed with the practices and AS code awarded within the publication can be found at the spouse site

* Real-world examples of wealthy media advertisements and AIR purposes

* Industy insider assistance and workflows from award successful designers

* better half website with case stories, and re-usable AS3 and Flex code snippets

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Additional resources for Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Sample text

By making sure your work stays within the specifications that have been set and by attempting to Chapter 1 FLASH ADVERTISING OVERVIEW actually break anything and everything you create, they are making your work virtually unbreakable while also making sure it doesn’t get kicked back from the hosting company or sites on which it will run. You personally benefit from this process as well, because in the future, you will remember what broke, how it broke, and what you did to fix it. With this information, you become better and better as a Flash developer and/or designer because you have the practice that they say makes perfect and you have made the mistakes from which you can learn.

When these issues arise, be sure to get the creative talent involved with the change. It is, after all, their design you’ll be altering and it probably shouldn’t be altered without the knowledge of the original creator of the work. Another example might be if there is someone else working on the database from which you are pulling information for a microsite. If something needs to be changed that involves the code that person wrote, they obviously need to be informed and involved in the change.

On top of the lack of communication between the team members (especially on John’s part), the entire string of events and resulting errors could have been avoided by simply using version control. When John made his change, he should have included a note with the file he updated on the version control server. That note would have let the team know what change he made and in which file he made that change. Even if Mary didn’t see the note to the team, she would have been able to “roll back” her files to the state they were in before she started making her changes that created so many more issues.

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Download Flash Advertising: Flash Platform Development of Microsites, by Jason Fincanon PDF
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