Download Culture Incorporated: Museums, Artists, and Corporate by Mark W. Rectanus PDF

By Mark W. Rectanus

Photographer Annie Leibowitz collaborates with American exhibit on a portrait exhibition. Absolut Vodka engages artists for his or her ads. Philip Morris mounts an "Arts opposed to starvation" crusade in partnership with well-liked museums. Is it artwork or PR, and the place is the road that separates the creative from the company? in line with Mark Rectanus, that line has blurred. those mergers of paintings, enterprise, and museums, he argues, are examples of the global privatization of cultural investment. In tradition included, Rectanus demands complete disclosure of company involvement in cultural occasions and examines how firms, paintings associations, and foundations are reshaping the cultural terrain. In flip, he additionally exhibits how that flooring is destabilized by means of artists subverting those related associations to create a heightened knowledge of serious possible choices. Rectanus exposes the way in which sponsorship is helping preserve social legitimation in a time whilst organisations are the objective of important feedback. He offers wide-ranging examples of artists and associations grappling with company sponsorship, together with artists' collaboration with sponsors, company sponsorship of museum exhibitions, fairs, and rock live shows, and cybersponsoring. all through, Rectanus's analyzes the convergence of cultural associations with international company politics and how this shapes our tradition and our groups. Mark W. Rectanus is professor of German at Iowa nation college.

Show description

Read Online or Download Culture Incorporated: Museums, Artists, and Corporate Sponsorships PDF

Similar library & information science books

Reading Is Our Business: How Libraries Can Foster Reading Comprehension

Motivating kids to learn is key to development a lifelong love of examining. many fogeys can't version engagement with books and in its place, lecturers, college media experts, and kid's librarians needs to step into the breach to assist youngsters embody a love of interpreting. in response to award-winning librarian-educator and writer Sharon Grimes, to aid scholars love books and examining, their talents needs to transcend in simple terms spotting phrases and turning pages with out comprehension.

The Elements of Library Research: What Every Student Needs to Know

To do stable educational examine, students have to glance past the pc seek engine. This brief, useful e-book introduces scholars to the real elements of the information-seeking method. the weather of Library examine offers a starting place for fulfillment in any study task, from a freshman paper to a senior thesis.

The Web and Parents: Are You Tech Savvy?

For folks who are looking to elevate their convenience point with trendy internet features, when you are looking to increase their kid's net utilization out and in of faculty, and when you are looking to be ready for capability darkish alleys within the on-line global, the net and oldsters: Are You Tech Savvy? is a welcome new source.

Cultural Programming for Libraries: Linking Libraries, Communities, and Culture

For a library to meet its project to supply neighborhood engagement and cultural discussion, then varied, first-class cultural programming is the main. In Cultural Programming for Libraries, the director of ALA s Public courses workplace stocks time-tested thoughts and useful, inspiring samples from first-class courses around the nation.

Extra info for Culture Incorporated: Museums, Artists, and Corporate Sponsorships

Sample text

The organization and articulation of corporate interests in “the arts” also became an instrument for maintaining and documenting social legitimacy as corporations were subject to increased scrutiny in the late 1960s. Two decades later, George Weissman, former CEO of Philip Morris, referred to the social and cultural forces that threatened the corporate infrastructure: Our community was changing in the late 1950’s and the 1960’s—turbulently and radically on many fronts at the same time—politically, socially, culturally, economically.

Practices (such as providing substandard wages and working conditions) and occurrences (such as deleterious environmental events)” (Heyman 1998, 11). Heyman concludes that the Smithsonian must attempt to balance corporate interests with those of public policy and its own institutional objectives. S. Congress (which funds the Smithsonian and appoints its Board of Regents), he suggests that corporate opposition to Smithsonian projects may seem minor. Yet the Smithsonian’s discussion of sponsorship in its membership’s magazine illustrates the extent to which corporations have assumed a central position in defining culture and in structuring the institutions and spaces of public cultural politics.

1998, 11) The experience of the Smithsonian and the concerns of its council speak to core issues of corporate sponsorships. Heyman’s observations illustrate one dimension of a much larger complex of communicative strategies employed by corporations. ” In this case, the institutional image of the Smithsonian becomes an integral component of constructing and projecting corporate identity through the corporation’s use of institutional spaces (exhibitions) and modes of signification (logos): Two of our sponsors made it clear at the Council meeting that the value of the Smithsonian to corporations lies in pairing our identity (or “brand”) with that of a corporation (“co-branding”).

Download PDF sample

Download Culture Incorporated: Museums, Artists, and Corporate by Mark W. Rectanus PDF
Rated 4.07 of 5 – based on 3 votes