Download Creating the Customer-Driven Library: Building on the by Jeannette A. Woodward PDF

By Jeannette A. Woodward

How can libraries make a distinction of their groups whilst clients decide to hand around in the spacious, well-stocked new book place as an alternative? With the objective of supporting libraries industry their providers utilizing inexpensive or no-cost strategies, Woodward stocks functional classes for any library's revitalization encouraged via the good fortune of mega bookstores. Bookstores have succeeded via targeting the buyer, and libraries have to take a web page from this playbook. whereas protecting one eye on their mission-to develop library use and bring up relevance whereas serving group needs-libraries can enhance customer support, seems, and performance in ways in which improve its group challenge. Use developing the Customer-Driven Library to: provide obtainable, customer-friendly indicators, catalogs, and inside areas; determine the original wishes of your library's community-then meet these wishes; Create a step by step, personalized advertising plan that communicates together with your industry; locate comparatively cheap how one can connect-from trouble-free sites to promotional brochures; express consumers what the library has to provide and appeal to them to offer it a try out; Libraries stay extremely important to the organisations and groups they serve. utilizing those outreach and advertising concepts, Woodward indicates libraries the best way to "Become higher than a bookstore," even with no hefty finances.

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Additional resources for Creating the Customer-Driven Library: Building on the Bookstore Model

Example text

The Value of Library Statistics Let’s first take a look at the information the library currently collects. Most school, public, and academic libraries complete some sort of annual statistical report for either the state or the federal government. Such reports include questions like how many reference or interlibrary loan transactions the library handled during a given period of time. Much of the statistical information generated by such reports is both flawed and of limited usefulness. For example, it’s very difficult to really keep track of reference transactions.

We’re here at an especially good time because story hour is scheduled to begin in a few minutes. Look over there at that sad little girl. Her mother has just been told that she failed to preregister her child for this popular event, and so little Susie will not be able to enjoy the crafts or hear the exciting tale that will soon mesmerize the other children. This is a good example of the difference between libraries and modern bookstores. One can readily understand that the children’s librarian wants to limit participation to what she considers a manageable group.

Maybe they even borrowed them for a quick read or viewing before they reached the public shelves. Not only do they know the collection but they also know the tastes and preferences of many of those 600 souls. Interlibrary loans are booming, but two requests for a title represent a mandate from the community. The library will purchase the item if the budget can be stretched that far. Please don’t think I believe all libraries should be like this one or that library staff should receive insufficient and undependable compensation.

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