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Extra resources for Canadian Journal of Political and Social Theory Revue canadienne de theorie politique et sociale, Vol. 4, No. 2 (Spring-Summer Printemps-Ete, 1980) PSYCHOANALYSIS, IDEOLOGY AND LANGUAGE

Sample text

The roots of this relativism lie in his adamant attack on vulgar Marxism and Freudianism . In his effort to avoid the pitfalls of either individual or economic reductionism he fails to perceive any determining relationships beyond the vague notion that the forces which bear on society and the family are many and complex . This hardly constitutes the material of theory. In his section on the elements of a critical theory Poster concludes, "family history should be conceived in the plural, as the history of distinct structures of age and sex hierarchies .

There ads display large mouth-watering objects for consumption . In the metro, a slice of camembert cheese, six feet by four feet, makes its direct appeal. Most ads, whether billboard, magazine or movie, depict objects in glorious detail, filling all the available space with their presence . In America the equivalent products are usually linked with an egoideal consumer. Sale is promoted by the onlooking subject's identification with the ego-ideal, not through direct appeal to the subject's desire per se.

Z The two tasks are pursued as if they were synonomous, and once they are untangled the review of semiology stands as the more successful . However, the more significant of the two, the integration of the work of Barthes, Kristeva and Lacan, and the application of this synthesis to a theory of the subject, remains ultimately problematic . , the signified) and a world, series of words or nonverbal element which represents the concept (the signifier) . The concept of signification, when misunderstood, seems to be a tortuous way of saying that words stand for things, in a one-to-one correspondence .

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