By Nancy Dowd
Written and designed to mirror the way in which humans learn at the present time, this booklet is established to quick impart basic and low in cost principles on advertising your library. choked with modern advertising principles, the authors offer * How-tos of guerrilla advertising * state-of-the-art electronic advertising practices * advantages of conventional print mediaVisually compelling and simple to learn, this booklet will problem you to industry your library in new and unique methods.
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Extra resources for Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian
Example text
They’ll embellish some parts and forget details in other parts. If you are telling a story you hope will be shared, make sure that you start and end with a connection to your library. Keep the story line simple and don’t use too many details. For example, if you tell your story at a meeting, include a written version as a handout. It could be on an index card. The Maryland State Department of Education designed postcards with photos of the people they have helped, and each postcard featured that person’s story.
Create an online form. It is important to be able to speak with the people who offer you their stories. You may need to obtain additional information, update the story, or call to ask if a reporter can contact the storyteller directly. The form should include essential basic information: name, address, phone number, e-mail, and an area for the person to type in the story. Other questions you may want to include are the following: • May we publish your name in connection with your story? • May we use all or part of your story (or share it with library support organizations) in marketing, publicity, or fund-raising efforts?
It finds the common human denominator and paints a vivid description that anyone can relate to his or her own personal experience. A good story has conflict and resolution. And most important, it is authentic and told with sincerity. A good story is also fairly short. Are Testimonies and Stories the Same Thing? Testimonies are written comments by satisfied customers that praise your organization and staff. Chances are that your library has collected such comments for quite a while. You may have posted them on the Web or even used them as examples of how well your library is performing.
