Download Beyond book sales : the complete guide to raising real money by Susan Dowd PDF

By Susan Dowd

Like library clients, library donors hail from all walks of lifestyles. whatever the scope or complexity of library fundraising, winning efforts are consistently approximately forging and strengthening relationships with the variety of stakeholders in the course of the neighborhood. Dowd and her workforce from Library ideas, a consulting workforce of the chums of St. Paul Public Library, percentage confirmed recommendations that experience introduced in additional than $1 million each year. Believing that personal fundraising is a typical for libraries huge and small, they begin with 12 evidence approximately library fundraising and concentrate on actions with the top go back. guidance and lines contain:

  • The present pyramid version for constructing the tradition of giving that ends up in huge gifts
  • Overcoming fears of sponsorship and embracing cause-related marketing
  • Pitching the correct charitable gift
  • Confronting universal fears of inquiring for significant gifts
  • The execs and cons of club programs

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Extra info for Beyond book sales : the complete guide to raising real money for your library

Sample text

Carnegie was an iconic figure who altered the public library landscape of the Western world. He was born in the small village of Dunfermline, Scotland, in 1835, the son of a dirt-poor linen weaver. Attending school from only the ages of eight to twelve, Carnegie learned to love books and learning, and he read voraciously on the rare opportunities that he could borrow a book from a friend. He was first exposed to a library when a wealthy colonel in Allegheny, Pennsyl­ vania (where the Carnegies, out of work and desperate, emigrated in 1848) allowed working boys to borrow books from his personal library.

Fund-Raising Has Become Part of Today’s Library Landscape Not that many years ago, only a handful of libraries were actively engaged in ongoing fund-raising. Many held book sales or read-a-thons, but these were usually one-time annual events. Why was that adequate? One reason is that library budgets were far less strained a decade ago than they are today. In addition, demand for libraries is up today—just as budgets are falling precipitously—and libraries are under increased pressure to supplement dwindling public dollars.

That website contains helpful fund-raising information, as well as a number of excellent online toolkits to help you design and implement advocacy campaigns that will complement your private fund-raising capability. org. There is also a great deal of free fund-raising information on the Internet, although those sources are not specifically about library fund-raising. Chapter 2: Four Reasons Why Now Is a Good Time for Library Fund-Raising • 15 4. Libraries Have a Strong Pool of Volunteers to Help Raise Funds Volunteerism is alive and well in America today.

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Download Beyond book sales : the complete guide to raising real money by Susan Dowd PDF
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