By Michael Sims
This publication offers advertising, ads, and branding execs with the last word consultant on the way to deal with a brand new account and the way to effectively maintain latest money owed. it's a useful instruction manual that lays out guidance, assistance, and methods for professionals looking to maintain their consumers chuffed.
Read Online or Download Agency Account Handling: Avoiding Blood, Sweat and Tears PDF
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Extra resources for Agency Account Handling: Avoiding Blood, Sweat and Tears
Similarly, in a smaller agency, a new addition will change the dynamics of the agency environment. Therefore both employer (MD or team leader) and employee should embrace the excitement. It is crucial that the newcomer settles in quickly. Both the agency and the newcomer can facilitate this process. 1. +ve Emotional state 26 −ve Rapid realization of the challenges of the new job Initial excitement of starting new job Effectiveness in role Increasing concern and stress owing to learning process, clients, colleagues Growing confidence from learning and working effectively Deep internal questioning: Did I make the right decision?
For me, where possible, a letter to a speciﬁc contact and copied to other contacts, combined with user-friendly phraseology, is a better way of communicating.
Discuss with your boss your plan of action (see next points). Get the planner, strategist or lead account handler to take you through the marketplace dynamics and consumer perspective. Do this one to one to develop a good relationship. Remember to prepare questions on competitors, key issues, target audience, route to market. Get the creative director or dedicated creative team to talk you through the creative work. Prepare questions on objectives, budget, effectiveness, process etc. Get the strongest account team member to talk you through account procedures and client personalities.
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